Monthly Archives: November 2017

Online Diamond Jewelry Shopping

Information Overload

Every consumer shopping for diamond jewelry is faced with endless diamond details and combination possibilities. In fact, if you are shopping online you may be seeing the exact same diamond on numerous web sites at different prices, or the identical picture of a ring offered by many merchants at varying price levels. The Internet, while offering consumers so many more choices with in-depth education, has also introduced the concept of “virtual” inventory for merchants. You only need a website, picture and database and just like that you are in business. The barriers to market entry are so low; the Internet is inundated with jewelry web sites to the tune of more than 600,000 online jewelry retailers!

False Branding

For loose diamonds what this means is that most online retailers are all selling the same diamonds. Think of it this way, there is one database where all “wholesale” diamond dealers list their inventory and a price, the online retailer gets a feed of that inventory and presents it on their web site with their mark-up. Thus to differentiate the product, the retailers have developed branding to create the illusion that it is different than what their competitor is offering, so when you see “Signature Collection” or “Premium Cut” realize this is only branding and should have no impact on the price for any given diamond with identical characteristics, the 4Cs are the 4Cs. If you’re planning to make an online purchase of fine quality jewelry, then the differentiating factor to look for is added value of service.

Mass Marketing, Mass Production

For diamond jewelry, virtual inventory is created when wholesale jewelry manufacturers create electronic catalogs and then give them to their retail partners. The retailer’s job is then to mass market the product as best they can; the only differentiator is price. I refer to this jewelry as “mass produced”, typically it is manufactured overseas in large quantities and the quality is typically much lower. And unfortunately like any industry this model is vulnerable to “bait-and-switch.” Consumers should beware of web sites that have limited detail about the product or are vague about the diamond quality, such as using ranges VS-SI or near colorless. In mass produced jewelry the diamond quality is usually very low (I2-I3) and actual metal alloys used can be suspect. Mass produced jewelry has a place in fashion, but has no real long term value. Fine quality jewelry is never mass produced.

Many brand name jewelry manufacturers are resisting the virtual inventory model because of the price dilution and susceptibility to “knock offs.” Shoppers need to beware of web sites with brand name claims that are not commonly available on the Internet.

Made-to-Order Virtual Inventories

Another kind of virtual inventory that is great for the consumer and is growing on the Internet is that of CAD design. This is where a real jeweler develops his/her designs on a CAD design system and renders an image of what the piece will look like. Watch a CAD design video demonstration to learn more. The consumer is able to modify the design if needed and the diamonds and gems are hand selected for highest quality, the precision of this approach results in a superior piece of jewelry.

This virtual inventory, made-to-order model is the most desirable for fine quality jewelry shoppers because they get the best of both worlds, high quality, service from a jeweler and the best price. This is the approach we use at Diamond Design Co.


As with any business model, there are pros and cons to “virtual” inventory. The benefits are obvious; better prices for shoppers due to price competition and lower overhead equals less mark-up. The downside of course is finding trustworthy merchants, sorting through the minutia can be daunting and sometimes frustrating in a crowded marketplace. You can start by eliminating the businesses that don’t offer a full range of services and/or are not jewelers, but just resellers of virtual inventory.

If you are shopping for a fine quality piece of jewelry online, my advice is this; if you merely shop on price then you will get what you pay for. A better approach is to develop a relationship with a merchant who you can trust, who can answer your questions about selecting the right diamond, and who can provide the services you need, like annual inspections, appraisals, and resizing or redesigns. Only companies with staff jewelers can do this well. For more information, learn how fine quality jewelry is made.

The Pros and Cons of Online Jewelry

People’s concerns about buying jewelry online are understandable. After all, you wouldn’t want to risk a lost or damaged shipment when that shipment contains something as important as your fiance’s engagement ring or wedding anniversary present. There is also the possibility that the actual, physical piece of jewelry might not look the way you had expected it to when you were viewing it online.

However, one also has to stop and consider the benefits of online jewelry shopping. Online jewelers, by and large, have a wider selection of goods. Prices, as well, are usually a lot better when you buy online. Ultimately, the final decision is up to you, but here is a brief breakdown of the pros and cons of online jewelry shopping that might help you make up your mind.


Speed – Self-explanatory. No driving to the store, no driving back, no stopping for gas, etc. Select, place order, and buy with just a handful of clicks.

Convenience – By shopping online, you don’t have to deal with traffic, crowds of shoppers, check-out lines, parking, or overbearing salespeople. Online you can shop from the comfort of home at your own pace and convenience.

Variety – Online jewelers can offer much bigger selections than retailers or catalog jewelers. Online you will find rare pieces that you won’t come across anywhere else.

Pricing – Online retailers have much fewer overhead costs than conventional stores, which means their savings get passed on to you.

Information – If, while shopping online, you come across anything you don’t understand (say, why are colored diamonds more expensive than white diamonds?) you can simply look it up! Even if you don’t decide to buy online, you can still use the internet to do most of the legwork involved in deciding what kind of necklace, ring, or bracelet to get your loved one.


Human interaction – Yes, salespeople can be annoying. But what if you have a question and want to talk to an actual person about it? A traditional jewelry store can provide you with one-on-one, friendly customer service, which online stores simply cannot do. Your best bet online is to look for retailers that have customer service phone line you can call.

Shipment problems – Though it happens rarely, the possibility of a shipment getting lost or damaged is always there. Make sure that the online retailer you shop from has a policy that covers lost or damaged shipments.

Jewelry Shopping

What is the one stress buster for a woman? Shopping, of course! And if it is jewelry shopping, even better! Nothing pleases a woman more than adorning herself with jewelry and ornaments. Gold, diamond or even artificial jewelry, all of them put a smile on a women’s face.

Jewelry shopping, though, is not as dreamy as it sounds. It means spending large amounts of money, so you have to be absolutely sure you are buying the real thing. Gold jewelry and diamond jewelry should be bought only from trusted jewelers or brands, to which you can go back to if there is a problem. One should also know what to look for while shopping for jewelry, as you can easily be slipped with a fake, if you are not careful.

Artificial jewelry, on the other hand, can be bought on a whim. There tons to choose from, whether it is beads, plastic or gold/ silver plated jewelry. And they are available in all colors, so you can match them with whatever attire you want. The best part is that you can change them as when trends change.

If you consider reasonably expensive ornaments, then gold jewelry is a good option. Gold is a versatile metal and goes well with other embellishments such as stones, garnets, pearls and diamonds. You can buy bangles, chains, rings, earrings, and even watches made purely of gold. That is sure to set a style statement among your peers!

Diamond jewelry, on the other hand, is for those who love to flaunt their assets! It is expensive, no doubt, but a good diamond is worth the investment. They go with any occasion or outing, be it a red carpet event among the who’s who, or a simple date with your boyfriend. Diamonds truly add sparkle to girl’s eyes!

The good thing about jewelry shopping is that it has simplified tremendously with the coming of the internet. You can simply log on to one of your favorite internet shopping portals, and open a world of choices for jewelry. Just make sure you get a valid certificate of authentication from the seller as a token of purity of the jewelry. Besides that, online shopping is a breeze. There are customer care executives to guide you along the way, if you are feeling unsure about making a purchase. So go ahead, pamper yourself and beat the stress out of your mind!

Jewelry Shop UK

The trade industry of jewelry in UK has gone through a drastic change in the last 20 to 30 years. Earlier, the craftsman used to do both things themselves – crafting the jewelry and trading the same in the market. But now with the changing scenario, craftsmen are only retailing the already manufactured products. Many jewelers are doing the job of selling the jewelry but do not manufacture their own designs. Some of the major jewelers now only maintain the workshop for repairing purpose. Only a few groups are now handling the task of manufacturing the jewelry in UK.

With this changing scenario, the shopping for jewelry in UK has also changed. The advancement of technology has brought the revolution in the shopping scenario. Now you do not need to go out in the market in search of jewelry shop in UK. You can place the order for the piece of jewelry of your choice online. A number of online shop sites are giving this opportunity to the users to place the order for the product by sitting online at home. A great collection of jewelry and discounted prices has the shopping time and money saver activity. You do not need to spend time in searching for the jewelry shops in UK; and, many sites offer a quality range of products at discounted prices to the customers.

With the advent of internet facility, the jewelry shopping in UK has become easy. You need to follow certain steps to make the good purchase. These are:

  • Product gallery – view the product gallery to find the latest design and collection. You can view your choice of product from all angles to make the final selection. Online jewelry shop of UK has a great product gallery to give wide choice to its customers.
  • Jewelry search – search for the piece of jewelry as per the occasion. You can shop for jewelry in UK for some specific occasion like engagement, marriage, anniversaries and birthdays etc.
  • Customization feature – some jewelry shops in UK have this exclusive feature of customization. Apart from choosing the piece of jewelry from the collection, one can also place the order for the design with the metal and gems of his choice.